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Country Snapshot

India : Did you Know? | Facts about India« back

  • Population: 1.1m
  • Primary Language : Hindi
  • Internet Penetration: 3.6%

India is the world’s second most populated country, with some 1.1 billion inhabitants.

With the world's 4th largest economy in purchasing power, India has made rapid economic progress in the last decade, and is widely acknowledged by economists to become a major player on the world stage as the millennium progresses.

India has benefited from globalisation and the continued trend of outsourcing, with a keen and well educated workforce willing to do service orientated jobs such as call-centre agents for a fraction of the cost of their contemporaries in the west.

Some 40m Indians are already online, which equates to only about 3.5% of the population - so the scope for growth here is clearly enormous. Online penetration grew at 700% between 2000-2007.

According to Rediff.com, credit card penetration in India is still quite low with only 3.8m cards in circulation at the last count.

This is in stark contrast to the latest available figures for cell phone ownership which stands at about 66% - a staggering 726m people, give and take the odd million.

The rapid increase in cell phone penetration in India and other developing economies, when compared to that of landlines, is easy to understand.

For developing countries, where penetration rates of telephones are extremely low, catching up with developed countries in terms of telecom infrastructure has meant investment in wireless and mobile systems local loops, bypassing investment in fixed lines.

This is especially so because mobile links are a quick and inexpensive way of developing new telecom infrastructure from scratch. From this point of view, India has not imitated the developed countries, as convergence implies, but has leapfrogged, like many other developing economies.

Pay-per-call phone billing should therefore not be an alternative but rather a primary method of monetizing traffic from this vast market.

Whilst English is written and understood by the educated classes, Hindi is the official language of this country and should therefore be used when communicating with prospective Indian clients during the sales process.

Your phone processor should be able to provide you with tools to do this, if not change to one that can.

Then you will be in a position to turn your pixels into profits from this giant market which is showing signs of waking from its long slumber.



Macr Jarret
www.password-by-phone.com

WINNER XBIZ Awards
Best Alternative Billing


Nov 2009,
Webmasters can come visit our Exhibition Lounge at the Vienna Eurowebtainment Show. November 4-7 in Vienna, Austria

May 2009,
PbP now integrated with NATS4

April 2009,
CCBILL customers can now include PbP In their 'cascade to URL' feature

March 2009,
PbP reports 22% increase in sales since same time last year

December 2008,
We are featured as a Top 100 newsmaker for 2008 by XBIZ!

December 2008,
We have been nominated as best alternative processor for the 2009 XBIZ awards - a big 'thank you' to all of those of you that nominated us!

August 27th, 2008
PbP now support pay-per-minute billing

September 18 -20, 2008
Meet us at the Atlanta forum

Oct 17 - Oct 20, 2008
Meet us at the Island Gathering, Curacao

August 8 -10, 2008
Meet us at interNEXT 2008, Florida

July 9 -11, 2008
Meet us at The Industry's Summer Event 2008, Las Vegas

27th May 2008
Have you seen our speaking blog? Let ‘Tom’ show you how to many the most from our solution!

Feb 2008
We are offering all our partners the opportunity to advertise their websites on Satellite TV for free! See:http://www.gfy.com/showthread.php?t=803439

Aug 2007
Have you seen our GFY “Global ATM” promo? Over $2k to be claimed! See:http://www.gfy.com/showthread.php?t=716597

May 2007
We now offer a DRM protection option for content sold using our solution

Feb 9th, 2007
We have been voted the Best Alternative Billing Company at the 2007 XBIZ awards held in Los Angeles, California!

Jan 15, 2007
PasswordByPhone.com .com launches GayPasswordbyphone.com.

Dec 18, 2006
We are a finalist for the 2007 XBiz Awards in Alternative Billing Company of the Year category. The 5th awards are scheduled for February 8 at the Highlands in Hollywood, California.

Oct 08, 2006
PbP nominated for Best Payment at the Venus Web eLINE Awards 2006, Berlin!Vote for us here!

Oct 19 - 22, 2006
Berlin Visit us at the 10.Venus - Germany

Aug 4 - 6, 2006
Hollywood, Fl. Visit us at the Internext Expo

June 19, 2006
We have added webpinaccess.com/?layout=wm_sex to our growing portfolio of consumer facing sites to allow you to capitalise on the global interest in the soccer world cup at this time!

May 11 - 14, 2006
Mallorca Visit us at the Eurowebtainment - Spain

Apr. 24-26 2006
Berlin Visit us at the AOE Expo - Germany

  Population
China 1,2 Billion
India 1,0 Billion
European Union 457 Million
Indonesia 280 Million
Brazil 178 Million
Russia 144 Million
Japan 126 Million
Mexico 101 Million
Turkey 67 Million
South Africa 43 Million
+ 230 more countries